How To Choose The Best Storefront Sign

In the digital age, businesses need to find new ways to stand out from the crowd. One way they can do this is by adding a standout sign to their storefront or business premises.

A well-designed sign can have a big impact on how potential customers view your business, helping you stand out from your competitors.

In this blog post, we’ll explore the various types of signs that are available and give you some pointers on how to choose the best one for your business.

Whether you’re planning an upgrade of your existing sign or designing one from scratch for the first time, these insider tips will help you make informed decisions at every step along the way.

What’s the best type of sign for your business?

The first thing you’ll need to do is decide what type of sign you’d like to have. There is a range of different styles to choose from, each of which will convey different messages about your business to potential customers driving past.

More importantly, each sign type has its own set of benefits and costs, so you’ll need to pick the one that best matches your needs and budget. Let’s take a closer look at the most common types of storefront signs and what they have to offer.

With a durable acrylic construction, Interchangeable Letter Sign (ILC) Panels are a great choice if you’re looking to build a custom sign to suit your business. That said, they also come in a wide range of standard sizes and shapes that are suitable for many businesses.

The big advantage of ILC panels is that they allow you to easily change your sign to suit different occasions or promotions. A good choice if you want to advertise a specific product or service, these signs are often known as sandwich boards.

They have a collapsible frame that makes them easy to store away, and many can be easily mounted on wheels so you can reposition them as needed.

Make the most of your space

The first thing to consider before choosing a sign is how much space you have available on your premises. That’s because a big part of the decision will revolve around the size of the sign that’s most suitable for the space you have available.

A good rule of thumb is to make sure that your sign is at least 2 feet away from any other buildings or structures in the area. If you’re planning on adding a sign to a wall, make sure that there is enough room for the sign and that it won’t obstruct any walkways or entrances.

If you’re planning a freestanding sign, then you’ll also want to make sure that it won’t obstruct the view of oncoming traffic. It’s a good idea to check with your local municipality to learn about any regulations that apply to signs in your area.

Many cities have restrictions on the size and type of sign that you can have, so it’s important to get the relevant information and follow the rules.

LED Signs

LED signs are great for businesses that are on a budget but still want a sign that stands out. They use fewer materials than other types of signs and can be custom designed to fit your space. LED signs are often best suited to businesses that want to advertise daily specials or deals, but they can also be used to promote a new product or service.

When choosing an LED sign, consider these things:

  • Size: Most businesses choose a sign that is 24” x 36”. That size works well for most storefronts and is big enough to catch the attention of passing drivers.
  • Materials: When it comes to the materials used to make an LED sign, the sky’s the limit. Most business owners choose between acrylic, polycarbonate, and vinyl, but there are many others to choose from.
  • Design: Custom design is a must when shopping for an LED sign. Your sign should include your business name, a catchy slogan, and a phone number.

Vinyl Signs

Vinyl signs are a classic choice for many businesses. They are easy to read from a distance, come in a wide variety of colors, and are a great choice for businesses that need a sign that is eye-catching and long-lasting.

Vinyl signs make excellent additions to any storefront, but they can also be used to mark off parking lots, direct foot traffic, or let customers know about events happening at your business.

When choosing a vinyl sign, consider these things:

  • Color: The color of your sign is one of the most important considerations. The best colors for business signs are the traditional business colors: black, yellow, blue, red, grey, and green.
  • Size: The standard size for a vinyl sign is 4’ x 8’, but it’s best to make sure your sign is proportionate to the size of your business.
  • Shape: There are two basic shapes for vinyl signs. The first is a square or rectangular shape. The second is an arrow shape that points towards your business.

Metal Signs

Metal signs are a great choice for businesses that want durable signs that can stand up to the elements. They are often used for marking off walkways, building perimeters, and other outdoor uses, but they can also be used to advertise your business.

Metal signs come in a variety of finishes and can be made out of a wide range of materials. When choosing a metal sign, consider these things:

  • Material: When it comes to materials, you have plenty of options. The most common materials used to make metal signs are steel, copper, aluminum, and stainless steel.
  • Size: There are few businesses that don’t benefit from having a large sign. If you want to be seen from a distance, go with a 6’ x 12’ sign.
  • Design: The best metal signs combine a premium look with plenty of information. Your business name, hours of operation, and phone number are essential.

Vibrant Colored Vinyl Signs

Vinyl signs are often thought of as being classic and neutral. But you can get a lot more out of them by going with vibrant colors. Vibrant vinyl signs are a great choice for businesses that want to stand out from the crowd.

When choosing a vibrant-colored vinyl sign, consider these things:

  • Color: There is a wide range of vibrant colors to choose from. Choose a color that matches your brand or product, or use a color that is commonly associated with your industry.
  • Size: Since vinyl signs come in a wide range of sizes, you can get the size that best suits your needs.
  • Shape: The standard shape for a vinyl sign is a rectangle, but you can get other shapes as well. Round signs are perfect for promoting beverage brands.


When you’re choosing a sign for your business, you’ll want to keep a few things in mind. First, you’ll want to find a sign that matches the style of your business. If you run a bakery, it doesn’t make sense to put up a neon sign advertising ice cream.

Second, your sign needs to be legible so you can get your message across to customers. Whether they’re inside or outside your business premises.

And last but not least, it needs to fit your budget. With a little bit of research, you can find the perfect sign for your business, no matter what type of business it is.